Bellwether Church: A Church Website with a Discipleship Journey

Case study · Church

Bellwether Church: a clear first Sunday and a trail for every next step.

I designed the Squarespace website for Bellwether Church in Jackson, Mississippi, so first-time guests know what Sunday looks like, members can find any sermon in seconds and everyone can see their next step on the discipleship journey.

ClientBellwether Church
IndustryChurch
ServicesWeb design, custom sermon library, discipleship journey
The challenge

A church with a clear vision that needed its website to show the way.

Bellwether Church on Old Canton Road describes itself as a rescued people who love and serve God in the world. Four words shape everything they do: Rescued, Connected, Devoted and Empowered.

The website needed to carry that same clarity. Guests needed to see service times, parking and kids info before Sunday. Members needed one place for every sermon. And everyone needed to know what to do next, instead of scrolling through a long list of links.

The plan

Three changes that move people from visiting to belonging.

Scattered → Searchable

Build a sermon library

A custom sermon player pulls every message from the church's YouTube channel on its own, then lets people browse by series or scripture, search, and filter by speaker, year or book. Podcast links sit right beside it.

Unclear → Mapped

Map the next step

The homepage turns discipleship into a trail with five stops, from visiting on a Sunday to getting connected, Tell Me More, joining a group and serving. Each stop links straight to its sign-up, and a weekly email series walks people through it.

Buried → Upfront

Put the calendar up front

An "On the calendar" list on the homepage shows the next three events with the date, time and a sign-up button for each, plus a link to every event. A "This Sunday" card in the hero covers worship times, kids ages and parking for first-time guests.

The new site

Take a look around.

Desktop and mobile screens from the live site at bellwetherchurch.org.

What launched

Every next step, one tap away.

285sermons in 37 series, searchable by scripture, speaker and year
5stops on the discipleship journey, from a first Sunday to serving
12small groups in 5 cities, one tap from the homepage
Your turn

Want a church website that helps people take their next step?

Book a free call and we’ll talk through what your website needs. Prefer something in writing first? Get a free audit with your top 3 fixes, in plain English.

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Simple Web Agency

Bobby D’Alessandro is the founder of Simple Web Agency in Jackson, Mississippi. He designs Squarespace and Shopify websites, brands, and communication strategies for churches, nonprofits, and small businesses. With over a decade of church communications experience, Bobby helps organizations tell their story clearly and gives them websites that are simple to manage.

https://simplewebagency.com/
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