Launching Moore Pump & Equipment

Case study · Small business

Moore Pump & Equipment: 37 years of expertise, clear in seconds.

I designed the Squarespace website for Moore Pump & Equipment, fire pump specialists since 1988, so facility managers and contractors can see what they do, trust who they are and request a call that's ready to go.

ClientMoore Pump & Equipment
IndustryFire protection
ServicesWeb design, service pages, lead form
The challenge

Deep expertise, and buyers who need answers fast.

Moore Pump & Equipment has handled fire pump installation support, design, testing and maintenance for more than 37 years. Their customers are facility managers and contractors with code deadlines, not people browsing for fun.

Those visitors need to know quickly: do you service my equipment, do you follow NFPA 20 and NFPA 25, and how fast can I get someone on the phone?

The plan

Three things that turn visits into service calls.

Hidden → Up front

Credibility in the first screen

The Moore Pump logo over real equipment photography, 37 years of experience and the NFPA 20/25 standards, with Schedule a Call and Schedule Maintenance right there.

Vague → Specific

Every service, easy to scan

Peerless Pump distribution, repair for all brands, annual NFPA 25 testing with UL/FM-approved equipment, controllers, Grundfos jockey pumps and diesel engines in one clear list.

Cold → Ready

Calls that come in ready

The request form asks for company, a preferred callback date and the service needed (design, installation or maintenance), so the team knows the job before they call back.

The website

Take a look around.

Desktop and mobile screens from the live site at moorepump.com.

What launched

A site that works as hard as the team.

37+years of fire pump experience, stated in the first screen
9industry brands and standards in the Trusted By section, from Peerless Pump to UL and FM Global
4service types the call request form sorts by, so every callback starts with context
Your turn

Want your website to bring in ready-to-go calls?

I'll review your current site for free and send you the top 3 fixes, in plain English. No sales pitch.

← See more projects
Previous
Previous

A Digital Resource for the Church: The Center for Christian History Website

Next
Next

Client Showcase: Tyler Slay Counseling