Why is my therapy website not showing up on Google?
If your therapy website isn’t showing up on Google, common causes include:
Not indexed: Google can’t show pages it hasn’t crawled or indexed. Check Search Console for indexing status and submit a sitemap.
New site or recent changes: New websites or recent updates can take days to weeks to appear.
Low-quality or thin content: Pages with little unique, helpful content may be ignored or demoted.
Poor technical SEO: Issues like blocked robots.txt, noindex tags, slow loading, or missing mobile optimization prevent visibility.
Weak or no backlinks: Google uses links from other reputable sites to discover and rank pages; few links hurt visibility.
Keyword mismatch: Your pages may not target the search terms potential clients use—optimize titles, headings, and page copy for relevant queries (e.g., “therapist near me,” “anxiety counseling Jackson MS”).
Local SEO not set up: For local therapy practices, missing or incomplete Google Business Profile, inconsistent name/address/phone (NAP) listings, and no local citations reduce visibility in local results and Maps.
Duplicate or conflicting content: Multiple pages with the same content, or copied content from other sites, can cause ranking issues.
Manual action or penalties: Violations of Google’s guidelines can lead to manual penalties; check Search Console for notifications.
Quick steps to fix it: verify and submit your site in Google Search Console, ensure mobile-friendly and fast pages, add meaningful content targeting client search terms, set up and optimize your Google Business Profile, build local citations and quality backlinks, and remove any noindex/robots blocks. If issues persist, a technical SEO audit can pinpoint problems.
